Property is one of the most word-of-mouth driven sectors in the world. When someone has a genuinely good experience buying or selling a home, they tell people. Homely's referral reward program is built on exactly that principle - we reward the people who help grow our community by sharing the platform with others.
What Is the Referral Reward Program?
When you refer a friend, family member, or colleague to Homely and they join the waitlist with your link, their signup is recorded as a pending referral. It only counts as a verified referral once they verify their email address.
The program is designed to be straightforward. You get one-time rewards at clear milestones, and the dashboard shows your verified referral count, rewards, and the remaining community reward pool.
Who Can Refer?
Any registered Homely waitlist user can participate. Each user can earn rewards on up to 50 verified referrals, which keeps the program fair and aligned with the fixed launch budget.
How Does It Work?
- Sign up to the Homely waitlist and receive your unique referral link
- Share your link with people you think would benefit from Homely
- They sign up and verify their email using your link
- Your dashboard updates once the referral is verified
- Earn rewards when you reach 2, 15, and 50 verified referrals
What Are the Rewards?
2 verified referrals: Plato Coffee - valued at R50
15 verified referrals: Jekyll & Hyde Leather Wallet - valued at R550
50 verified referrals: Pendulum Padel Adventure 3K Racket - valued at R2,000
Each reward is earned once. The full launch reward budget is approximately R34,650 across 488 coffees, 15 wallets, and 1 racket.
How Does the Reward Pool Work?
Each verified referral allocates one reward token from the community pool. The pool is capped at 1,250 verified reward tokens across all users.
Homely tracks pool usage internally and sends alerts at 25%, 50%, 75%, and 100% of the pool. That means alerts at roughly 312, 625, 937, and 1,250 allocated tokens. When the pool reaches 100%, new referrals are paused so the program cannot exceed its budget.
Why Does Homely Have a Referral Program?
Homely is a new platform in a market dominated by established players. The people who genuinely benefit from what we're building are the best advocates we could have. The referral program is our way of making that relationship explicit - you help us grow, we make sure you're rewarded for it.
It's also a signal of our values. We're not spending money on advertising that tells people the market is great and they should buy now. We're investing in the people who know the platform, use it, and trust it enough to share it.